SEO

Digital marketing is no longer an up and coming mode of the future; it is a crucial form of advertising that is rooted in the present. This means that for your business to survive as well as thrive, you need a top-flight search engine optimisation strategy. While some businesses prefer to bury their heads in the sand, your success depends on your ability to optimise your place on various search engine results pages, such as Google.

Is Search Engine Optimisation (SEO) Actually That Important to My Business?

Perhaps you are not thoroughly convinced of just how vital SEO is to your success. Consider the following statistics:

Approximately 93 per cent of all Internet experiences start with a search engine
There are 131 billion searches completed each month
Google searches top off around 100 billion per month
Between 70 and 80 per cent of all searchers ignore the paid advertising and click on the organic searches only
Only 7-10 businesses can be on Google’s first results page, yet nearly 95 per cent of searchers do not go beyond the first results page

The statistics speak volumes about why you need to be sure your SEO is at the top of its’ game. If it is not getting leads and conversions, you may want to consider employing an expert in SEO. Getting SEO right can mean the difference between success and failure for your business.

Why Google’s Core Web Vitals Are Vital for SEO

Posted by Brad Russell

20 Jan, 2021

SEO

Google’s Page Experience update is rolling out in May 2021. Understanding (and improving) your site’s Core Web Vitals is critical for your SEO.

Google’s Mobile-First Indexing is Coming in 2021, Are You Ready?

Posted by Brad Russell

21 Dec, 2020

SEO

From March 2021 onwards, all websites will switch to mobile-first indexing. Learn how this changes the way Google crawls your website, how this will impact your rankings, and what you can do to prepare.

Increasing your homepage word count for better SEO

7 Ways to Subtly Add to Your Homepage Word Count

Posted by Brad Russell

17 Nov, 2020

SEO

From the time the first search engine results page (SERP) began ranking webpages, there has been a long-running debate regarding the ideal length of content. Learn what the ideal homepage word count is, and tips to increase your word count for better SEO results.

Internal Linking for SEO: Best Practices & Benefits

Posted by Brad Russell

19 Oct, 2020

SEO

Think about all of the ways you can optimise a website. As you mentally run through that list, how high up did you place internal linking? If it’s not one of your utmost priorities, your website’s rankings will be suffering. The examples in this blog post are easy to implement and will supercharge your SEO results.

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SEO

Is Search Engine Optimisation (SEO) Actually That Important to My Business?

Why Google’s Core Web Vitals Are Vital for SEO

Google’s Mobile-First Indexing is Coming in 2021, Are You Ready?

7 Ways to Subtly Add to Your Homepage Word Count

Internal Linking for SEO: Best Practices & Benefits

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